Music Biz Blog


I lost three years of Supervisor and Publishing content from Wordpress. I’m recovering from that emotionally and working on re-writing what I had.


Louisa Bisio Louisa Bisio

Global CD: Chloe Saintilan

Music-first inspired strategy approach + how the Strategy team inspired a really powerfully, unique Women In Engineering campaign.

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Louisa Bisio Louisa Bisio

The Art of Brands You Can Hear

The art of brands you can hear. This not only includes sonic branding or audio logos, but also packaging sounds and product interaction noises. All of this is part of your brand.

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Louisa Bisio Louisa Bisio

Future of Advertising in Music

Premium subscription models bring forth an opportunity for brands to be avid music tastemakers via branded, curated playlists. But what happens if we are able to push branded music even further? What does the future of music and advertising look like?

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